FRANCESCO DIPIERRO —— Bears in the park

Bears in the Park

An artist friendly platform

Logotype system, illustration and Visual Identity

Vienna, 2025

Bears in the Park (BITP) is an art space that aims to support and develop strategies to the emerging performance scene in Vienna. Through a variety of programs, it creates opportunities, providing art residencies, exhibitions, public events and workshops.

To shape the new identity, we began with the name itself: “Bears in the Park”— an evocative name that recalls the figure of the bear through a direct, lively, and playful image. The idea was to express the playful and yet artistic personality of these guide-animals through vibrant colors and bold typography.

To emphasize the character of the platform, the logo-system plays with three variations, where the name appears on one, two, or three lines. Alongside these variations, the visual identity includes illustrations of the bears – two of them peeking out from the letters of the logo, creating different scenarios and, above all, a quite magical interaction between illustration and wordmark.

The logotype uses Magiel (designed by Mateusz Machalski), with a customized kerning. The letters merged softly to each other forming solid blocks of color – like trees in the park.

Bears in the Park

An artist friendly platform

Logotype system, illustration and Visual Identity

Vienna, 2025

To emphasize the character of the "verein", the logo-system plays with three variations, where the name appears on one, two, or three lines. Alongside these variations, the visual identity naturally includes the bears – two of them peeking out from the letters of the logo, creating different scenarios and, above all, a nearly magical interaction between illustration and wordmark.

The logo uses Magiel (designed by Mateusz Machalski), with a customized kerning.

The rest of the typography relies on Apfel Grotezk by Luigi Gorlero.