Ardoru — Orange your feelings
new york, USA
2025
visual identity, Logotype and illustration
design w/ Studio Riebenbauer
Romie in use by margot leveque
ArdorU speaks of connection in its most intimate and poetic form — a gesture that lives in the experience of a private, memory-filled moment: a letter of congratulations, a card of gratitude, or a note of appreciation. The branding translates this idea into soft ligatures and elegant serifs, with an embossed signet that resumes the craft of handwritten letters. A strong orange envelope makes the identity immediately recognizable the moment it appears in the mail. A visual identity that feels personal, timeless, and intentional.




















Ardoru — Orange your feelings
new york, USA
2025

ArdorU speaks of connection in its most intimate and poetic form — a gesture that lives in the experience of a private, memory-filled moment: a letter of congratulations, a card of gratitude, or a note of appreciation. The branding translates this idea into soft ligatures and elegant serifs, with an embossed signet that resumes the craft of handwritten letters. A strong orange envelope makes the identity immediately recognizable the moment it appears in the mail. A visual identity that feels personal, timeless, and intentional.

















